![]() ![]() The move comes seven years after the company’s chairman Chip Wilson resigned following his remarks that “some women's bodies just don't actually work” for Lululemon’s leggings. The yoga outfitter announced in September that it had expanded its apparel to a US size 20 (UK size 24). Similar trends can be found in the US, where the market value of the plus-size apparel industry has an estimated worth of $24bn (£18.3bn).įollowing in the footsteps of companies such as H&M, Nike, Anthropologie, Asos and Reformation, Lululemon Athletica is one of the latest retailers to offer ‘inclusive sizing’. Even amid the pandemic, as fashion consumption drops, the plus-size clothing industry’s profits are projected to grow. In contrast, the UK’s clothing sector overall experienced a negative average industry growth of -0.8% during the same period. ![]() In the UK, plus-size women's clothing stores had an average industry growth of 1.9% from 2015 to 2020, and a market size of £734m ($963m), according to IBISWorld. In fact, the plus-size market has been growing twice as fast as the straight-size market, says Alice Rodrigues, senior consultant at Alvanon, an international apparel-business consulting firm. “Marketing campaigns, such as Dove’s Real Beauty, encouraged body positivity, leading to growth in the downstream market as plus-size men and women spend more time on their image.”Īs a result, both independent fashion brands and multinational corporations in North America and the UK have extended their size ranges. “Celebrities and fashion groups have outwardly endorsed plus-size models,” says Tom Burgess, industry analyst for the US-based global market research firm IBISWorld. Most women in the US and UK also belong to this group, and have found shopping exhausting in an industry that has habitually excluded them to promote a thin and often unattainable ideal, even as consumers have increasingly worn larger sizes on average throughout the last few decades.īut during the past five years, the body positivity and fat acceptance movements have grown popular enough to influence mainstream culture. Consumers like her, categorised as ‘plus size’, have mostly had to shop at speciality retailers for clothes, even though the average Canadian woman wears about a size 14 (a UK size 18). “Being able to walk into a store and find your size makes customers feel they are seen,” she says.įor years, this experience occurred infrequently for Fairclough, the cofounder of Body Confidence Canada, as few mass retailers sold styles in a wide range of sizes. Not sure on your size? Our handy size chart will help you find your perfect fit.Nothing makes Aisha Fairclough feel more like a valued shopper than when a retailer’s clothing fits her. Simply shop the styles you love online by size, colour or category, and get it delivered straight to your door. From everyday trainersĪnd boots, we’ve got the footwear you need in sizes from 5-15. Round off every look with the finishing touches, from jewellery and accessories to women’s wide fit shoes, available in regular and extra wide fits too. Plus, don’t miss out on our curve flattering lingerie too, from sexy lingerieĪnd shapewear to cosy nightwear. And if you’re expecting, shop our collection of stylish plus size maternity clothing from Bump It Up, featuring nursing tops, supportive maternity jeans and floaty maternity dresses. ![]() That offers a range of clothing made to break boundaries, to elegant evening and everyday wear from Yours London It doesn’t stop there, we’ve got a range of exclusive brands and ranges too. And with easy-to-shop collections, from glam occasionwear and partywear ranges to elegant wedding guest dresses and outfits to holiday clothing collections, you’re sure to find your next fashion fix with us. We are Yours Clothing, the go-to destination for the latest on-trend plus size clothing designed to fit curves in US sizes 10-36.įrom the latest curve clothing featuring tops and dresses, to leggingsĪnd more, we’ve got styles for every season covered. ![]()
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